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Beef & Liberty

Hired to kickstart marketing team and initiatives for new gourmet burger company in Hong Kong, with a special focus on digital and online acquisition. Reporting directly to Managing Director.

– Implementation of SEO strategy and improvement of website UX and IA leading to consistent Page 1 rankings on for all target keywords.
– 700% increase in social media following and 300% increase in engagement online
– Hiring and training of 2 new marketing staff
– Strategic Partnerships with Hushup Events, Mischief Productions, N*ice Pops, etc.
– Successful launch of Rooftop Cinema Series (all sold out)
– Pop Up Stalls at highly anticipated Secret Island Party and Sassy Hong Kong Events
– 1,200+ invitees to End of Summer Party (with queues out the door and into the streets!)
– Launch of 2 new restaurants and loyalty club card
– Brains behind Leaves & Liberty, the beginnings of Beef & Liberty’s “Green Menu”, which made a debut at Clockenflap, the largest music and outdoor event in Hong Kong
– Project Managing new website build


Digital Marketing Consultant


Jan 2015 - June 2016

Reporting to

Managing Director