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PizzaExpress

Digital Marketing Consultant and Project Manager leading the website revamp of PizzaExpress Hong Kong and Shanghai during acquisition period by China-based private equity firm Hony Capital in a deal worth £900 million. Responsible for scoping, hiring and managing 3rd party development agency. Worked very closely with each department head (Marketing, Ops, HR, Catering, Events) in both Hong Kong and Shanghai to scope out and document key operational requirements and business objectives that need to be translated online. Flown to Shanghai to provide website training for local marketing team. Reported directly to Managing Director and Marketing Director.

Function

Digital Marketing Consultant & Project Manager

Date

June 2014 - Aug 2015

Reporting to

Managing Director & Marketing Director

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