The Dharma Approach is the brand and platform through which I promote my yoga classes, workshops and accessories. The e-commerce website was built by me, and the Dharma Straps yoga straps featured on my webshop are also the first of their kind worldwide – conceptualised, designed and produced by me also. I never imagined myself getting into product design and manufacturing but I saw a gap in the market (buckle-free, hassle-free, high resistance yoga straps) and truly believe these straps come in handy for both students wanting to go deeper in their physical practice, and teachers wanting a tool to help their students progress and work on certain postures on their own.
Founder, Yoga Teacher & Product Designer
Jan 2017 - Present